Birkenstock Giant Sandal Emerges From Footprint

This CGI advertising video opens over the Copacabana Beach boardwalk. The familiar curved patterns in the pavement glide and shift, gradually outlining the form of a classic Birkenstock sandal. These moving lines, seen from a top-down view, lock into the precise footprint of the sandal, which then rises from the pavement in a bold, embossed relief.

A giant Birkenstock sandal subsequently emerges from the footprint and floats above the boardwalk, framed by the waterfront and palm trees. Text appears in the centre announcing “Rio, estamos chegando. 20 de Maio,” followed by the Birkenstock logo. This signals the brand’s arrival at RioSul Shopping Center in Rio de Janeiro.

Through dynamic CGI effects, this fake out-of-home ad transforms the famous Rio boardwalk into a fresh, relatable spectacle, building anticipation for Birkenstock’s upcoming store opening in the city.