The Ordinary Bottle Sailing Around the World
The Ordinary: Global CGI Campaign
This CGI campaign for The Ordinary features a giant bottle of The Ordinary Hyaluronic Acid embarking on a global journey. Carried by a barge, the bottle navigates some of the world's most iconic waterways, beginning in Copenhagen's Nyhavn Canal, set against its colourful buildings.
The journey continues to the Hudson River in New York, with the Statue of Liberty in the distance, before moving to the Seine River in Paris, framed by the Eiffel Tower. The global tour concludes in Sydney Harbour, Australia, with the Sydney Opera House as its final backdrop.
Through memorable computer-generated graphics, this campaign transforms well-known landmarks into a fresh and relatable spectacle, effectively highlighting The Ordinary’s skincare innovation.
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FOOH Impact ScoreSolid
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Credits
Brand:
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