The Ordinary Bottle Sailing Around the World

In this The Ordinary CGI campaign, a giant bottle of The Ordinary Hyaluronic Acid is carried by a barge, making its way through some of the world's most iconic locations. The journey begins at the Nyhavn Canal in Copenhagen, Denmark, where the colorful buildings serve as a backdrop. The barge then moves to the Hudson River in New York, with the Statue of Liberty standing in the distance. Next, the journey continues along the Seine River in Paris, with the iconic Eiffel Tower framing the scene. Finally, the barge reaches Sydney Harbor in Australia, where the Sydney Opera House ends the global tour. With a Memorable use of computer generated graphics, this The Ordinary campaign transforms well-known landmarks into a fresh, relatable spectacle, highlighting The Ordinary’s skincare innovation.