FOOH Impact Score:
Solid
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In this Messika vfx advertising, a glowing diamond-studded necklace transforms into a captivating bridge arching gracefully over the Seine at sunset. The ad creatively reimagines the iconic Parisian river crossing beneath the Eiffel Tower with a radiant structure inspired by the brand's So Move design. A memorable concept that masterfully blends creativity with a strong sense of brand identity rooted in Parisian elegance.