Pandora Pandora Pendant Drifts Outside Eerie Store

This Pandora faux OOH ad begins with a slow pan from a Pandora store façade, moving upwards into a quiet sky. Lightning strikes and the environment morphs: the sky darkens to a haunting twilight, and the store becomes a portal into the Stranger Things Upside Down, with dark roots crawling over the exterior and an eerie orange glow radiating from within.

A glow-in-the-dark heart charm from the Pandora x Stranger Things collection floats out into view, showcasing its intricate form and gleaming red stone. This CGI effects enhancement highlights the brand’s collaboration appeal and generates anticipation for the new collection launch.

The product drop is scheduled for October 24, 2024.