Betsey Johnson Bunny Bag Bumps on Digital Screen
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This Betsey Johnson cgi video begins with a giant pink PEEPS® bunny hovering above Times Square, slowly lowering toward a darkened billboard. This moment cleverly highlights the surprise reveal of the new fashion line as the sugar-coated bunny makes contact with the screen, triggering it to light up with vibrant designs and unleashing a downpour of confetti onto the street below. As a perfect blend of creative storytelling and effective product integration, the CGI effects enhancement is designed for launching the designer’s latest seasonal collection with immersive impact.
