The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

Betsey Johnson Bunny Bag Bumps on Digital Screen

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

Learn more

Credits

Brand: Betsey Johnson

VFX: Vertex

Metadata

Brand Industry: Fashion & Apparel

Country: USA

City: New York City

Effects / Animations: Large Objects, Billboard & Digital Screen, Floating & Flying Objects

Surroundings: Times Square, City

Date posted: February 21, 2025

FOOH.com is the biggest cgi video library. If you are the creator of this Betsey Johnson ad or would like to add your work Submit your work!

This Betsey Johnson cgi video begins with a giant pink PEEPS® bunny hovering above Times Square, slowly lowering toward a darkened billboard. This moment cleverly highlights the surprise reveal of the new fashion line as the sugar-coated bunny makes contact with the screen, triggering it to light up with vibrant designs and unleashing a downpour of confetti onto the street below. As a perfect blend of creative storytelling and effective product integration, the CGI effects enhancement is designed for launching the designer’s latest seasonal collection with immersive impact.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads