MO Helicopter Places Logo on Bridge
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this MO vfx advertising, a helicopter hovers above a city bridge, lifting giant 'MO' letters into place against a crisp skyline. The ad dramatically reimagines public infrastructure with a seasonal twist, transforming the bridge’s structure into a bold sales platform featuring massive Black Friday banners. A clear execution that masterfully blends drama with a memorable twist on retail messaging.
