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Starbucks Teddy Bear with Bag Full of Stars

FOOH Impact Score:

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Credits

Brand: Starbucks

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Singapore

City: Singapore

Effects / Animations: Character Animation, Complex Motion, Rigid-Body

Surrounding: Helix Bridge

Date posted: February 17, 2025

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In this Starbucks FOOH ad, the iconic Bearista cheerfully walks along Singapore’s Helix Bridge, carrying a bag brimming with bright orange star pillows. The ad humorously reimagines this modern landmark with a creative twist as some of the plush stars unexpectedly come to life and toddle away on their own, while others stay snug inside the bag, highlighting Starbucks Rewards in a memorable and fun way. A distinctive blend that masterfully combines humor and creativity with a resonant take on brand identity.

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