Starbucks Teddy Bear with Bag Full of Stars
Starbucks Teddy Bear on Helix Bridge
This Starbucks FOOH ad features the iconic Bearista cheerfully walking along Singapore’s Helix Bridge. The bear carries a bag brimming with bright orange star pillows, humorously reimagining this modern landmark with a creative twist.
As the Bearista walks, some of the plush stars unexpectedly come to life and toddle away on their own, while others stay snug inside the bag. This memorable and fun ad highlights Starbucks Rewards.
The video masterfully combines humour and creativity with a resonant take on brand identity.
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FOOH Impact ScoreImpressive
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