Starbucks Teddy Bear with Bag Full of Stars

In this Starbucks FOOH ad, the iconic Bearista cheerfully walks along Singapore’s Helix Bridge, carrying a bag brimming with bright orange star pillows. The ad humorously reimagines this modern landmark with a creative twist as some of the plush stars unexpectedly come to life and toddle away on their own, while others stay snug inside the bag, highlighting Starbucks Rewards in a memorable and fun way. A distinctive blend that masterfully combines humor and creativity with a resonant take on brand identity.