Schott NYC Bomber Jackets Glide Beneath Brooklyn Bridge
Jackets Float Above the East River
This innovative fake out of home (FOOH) advertisement for Schott features a fleet of classic leather bomber jackets. They appear to float across the Brooklyn Bridge, creating a captivating display that visually fuses fashion with Manhattan’s skyline.
The ad dramatically reimagines one of New York’s most recognisable landmarks through augmented reality. Schott’s heritage jackets are presented hovering above the East River as boats cruise beneath, blending creativity with a nostalgic nod to the brand’s aviation roots and modern city style.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:SËNSE