Schott NYC Bomber Jackets Glide Beneath Brooklyn Bridge

Jackets Float Above the East River

This innovative fake out of home (FOOH) advertisement for Schott features a fleet of classic leather bomber jackets. They appear to float across the Brooklyn Bridge, creating a captivating display that visually fuses fashion with Manhattan’s skyline.

The ad dramatically reimagines one of New York’s most recognisable landmarks through augmented reality. Schott’s heritage jackets are presented hovering above the East River as boats cruise beneath, blending creativity with a nostalgic nod to the brand’s aviation roots and modern city style.

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Credits

Artist:SËNSE

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:USA
Date posted:May 4, 2024
Source:Instagram