Schott NYC Bomber Jackets Glide Beneath Brooklyn Bridge
C
FOOH Impact Score
Improvable
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A
B
C-Tier
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In this Schott innovative fake out of home ad, a fleet of classic leather bomber jackets appears to float across the Brooklyn Bridge in a captivating display that visually fuses fashion with Manhattan’s skyline. The ad dramatically reimagines one of New York’s most recognizable landmarks through augmented reality, presenting Schott’s heritage jackets hovering above the East River as boats cruise beneath. A viral fake out of home ad that masterfully blends creativity with a nostalgic nod to the brand’s aviation roots and modern city style.
