Celio Giant Denim Airship Flies Above Paris
Celio Giant Denim Airship Over Paris
This Celio FOOH advertisement features a giant pair of jeans drifting above Paris. The video opens on Sacré-Cœur Basilica, with people on the steps, as a massive blue airship glides across the sky. The camera tracks the craft, then tilts down to follow it over the city.
A closer view reveals the huge airship's surface is made of denim, with a giant pair of denim jeans hanging beneath it, swaying in the wind. This CGI ad promotes Celio’s “BIG jeans” activation and the chance to win gift cards at Forum Les Halles, transforming the Paris skyline into a product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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