Nissan Electric Bolts Energize Tower
Improvable
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This Nissan mixed reality ad begins with a nighttime view of Cairo's iconic tower standing tall against the skyline, when a surge of electric blue pulses upward from the base. This moment cleverly highlights Nissan's innovative e-POWER technology as the digital energy wraps around the entire structure, gradually lighting up the tower and culminating in the e-POWER branding shimmering vertically along its facade. As a perfect blend of engaging storytelling and effective product integration, the CGI effects enhancement is designed for amplifying the brand’s electrification message in a culturally resonant way.
