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Nocibé Lip Oil Monument

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FOOH Impact Score

Impressive

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Credits

Brand: Nocibé

Who we think created this: Tony Lopez

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effect / Animation: Large Objects

Surroundings: Place Vendôme, City

Date posted: September 14, 2024

Source: Instagram

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This Nocibé fake ooh ad begins with a colossal pink lip oil bottle replacing the iconic Vendôme Column in the center of Place Vendôme, Paris. This moment cleverly highlights the transformation of a classic landmark into a beauty statement as the towering bottle appears seamlessly integrated with the monument’s base, while a floating applicator dips into it as if sampling the real product. As a perfect blend of memorable storytelling and creative product integration, the VFX enhancement is designed for showcasing the Lovely Lip Oil collection to lip oil enthusiasts across the world.

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