Private Giant Butterfly Carries Giant Pack
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Private CGI video, a giant butterfly with vibrant pink wings lands gracefully atop a massive product package positioned in the middle of a bustling Riyadh intersection, against the backdrop of the city’s iconic skyscraper. The ad dramatically reimagines the busy urban scenery with a clear brand arrival moment, as the butterfly lifts off in a flurry of pink petals and scatters confetti across the street to celebrate the launch. A dynamic moment that masterfully blends creativity with a bold statement of comfort, softness, and confidence in the heart of Saudi Arabia.
