Aneethun Giant Tube Atop Expo Center Norte
C
FOOH Impact Score
Improvable
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A
B
C-Tier
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In this Aneethun fake out of home ad, a massive tube of the brand’s new 'tone' hair treatment appears to sit atop Expo Center Norte, turning the convention space into a towering product showcase. The ad humorously reimagines the iconic São Paulo event venue as a literal launchpad for hair innovation, powered by the bold presence of Aneethun’s latest offering. A clear execution that masterfully blends creativity with a memorable twist on beauty branding.
