FOOH Impact Score:
Improvable
Learn moreCredits
Brand: RealSelf
Agency: Storyarc, Red Point Digital
Production Company: Storyarc
VFX: Red Point Digital
Sound: Red Point Digital
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In this RealSelf mixed reality ad, a glossy black object begins to inflate slowly at the center of a Manhattan street, gradually revealing a unique shape as traffic and pedestrians pass by. The ad dramatically reimagines urban life with a creative brand activation, culminating in the object rising between towering skyscrapers and transforming into the RealSelf logo floating above the New York skyline. An engaging display that masterfully blends intrigue and brand identity with a memorable twist on digital representation.