RealSelf Logo Balloon Floats in NYC Skyline
RealSelf Logo Balloon in NYC
This mixed-reality advertisement for RealSelf features a glossy black object that begins to inflate slowly in the middle of a Manhattan street. As traffic and pedestrians pass, the object gradually reveals a unique shape.
The ad culminates with the object rising between towering skyscrapers, transforming into the RealSelf logo, and floating above the New York skyline. This creative brand activation reimagines urban life, blending intrigue and brand identity with a memorable digital representation.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Storyarc
Agency:Red Point Digital
Production:Storyarc
VFX:Red Point Digital
Sound:Red Point Digital
Elizabeth Arden Giant Bottle on La Barceloneta Shore
Comfort Dancing AI Characters at the Dubai Frame
Deborah Milano Red Peppers Turned Lip Balloons
DrawLight
Victoria Beckham Bags Floating in Rome
Sephora Sunscreen Floating Strawberries in New York
Neutrogena Sunscreen Lands on Festival Grounds
Lumene Moisturizer Rises Toward the Sky
Santeri Salmi Visual
Swiss Airlines Champagne Inflatable
Azzaro Perfume Bottle Flying Over NYC
Elizabeth Arden Giant Bottle on Rua Augusta
Kérastase Serum Carried by K Balloon in Dubai
Sephora Lip Gloss Transform Façade’s Texture