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RealSelf Logo Balloon Floats in NYC Skyline

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Credits

Brand: RealSelf

Agency: Storyarc, Red Point Digital

Production Company: Storyarc

VFX: Red Point Digital

Sound: Red Point Digital

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Inflation, Large Objects, Floating & Flying Objects

Surrounding: City

Date posted: September 5, 2025

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In this RealSelf mixed reality ad, a glossy black object begins to inflate slowly at the center of a Manhattan street, gradually revealing a unique shape as traffic and pedestrians pass by. The ad dramatically reimagines urban life with a creative brand activation, culminating in the object rising between towering skyscrapers and transforming into the RealSelf logo floating above the New York skyline. An engaging display that masterfully blends intrigue and brand identity with a memorable twist on digital representation.

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