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Orelle Lunar Rover Appears on Winter Slope

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FOOH Impact Score

Solid

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Credits

Brand: Orelle - Les 3 vallées

Who we think created this: Guillaume Duststorm

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Metadata

Brand Industry: Travel & Hospitality

Country: France

City: Orelle

Effect / Animation: Large Objects

Surroundings: Les 3 Vallées, Mountain

Date posted: February 11, 2025

Source: Instagram

FOOH.com is the biggest fake out of home ad library. If you are the creator of this Les 3 Vallées ad or would like to add your work Submit your work!

This Les 3 Vallées fake out of home ad begins with a digital lunar rover carefully descending into the snowy terrain of Orelle. This moment cleverly highlights the resort’s creativity and dedication to immersive storytelling as the CGI rover navigates ski slopes, eliciting spontaneous reactions from perplexed skiers and sparking conversations both on-site and online. As a perfect blend of resonant storytelling and dynamic product integration, the augmented reality enhancement is designed for driving engagement and reinforcing the ongoing space-themed campaign.

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