Orelle Lunar Rover Appears on Winter Slope

This fake out-of-home advertisement for Les 3 Vallées features a digital lunar rover descending into the snowy terrain of Orelle. The CGI rover navigates the ski slopes, eliciting spontaneous reactions from skiers.

The augmented reality enhancement highlights the resort’s creativity and dedication to immersive storytelling. It is designed to drive engagement and reinforce the ongoing space-themed campaign, sparking conversations both on-site and online.