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Paramount+ Zombie Arm Column Stands on Paris Street

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FOOH Impact Score

Solid

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Credits

Brand: Paramount+

Who we think created this: Busterwood

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effect / Animation: Large Objects

Surrounding: City

Date posted: November 24, 2023

Source: Instagram

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In this Paramount+ cgi video, a grotesque decaying zombie hand bursts from a Parisian sidewalk, its forearm eerily constructed from a transformed Morris column. The ad dramatically reimagines the classic French advertising kiosk as part of a monstrous undead limb, with grisly wounds, dirt-caked nails, and a horror-infused billboard for 'The Walking Dead: Daryl Dixon' set against an apocalyptic Paris. A memorable execution that masterfully blends drama and creativity with a visceral twist on streaming promotion.

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