Lovin Saudi SUVs Fly Giant Tank Top Over Dunes
C
FOOH Impact Score
Improvable
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A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a desert landscape doubling as a runway for sky-anchored fashion. That’s the creative premise of this Lovin Saudi mixed reality ad featuring a giant floating Mihyar Musclewear in the Saudi desert. The video unfolds as two men stand amid vast dunes while a convoy of cars speeds toward them, towing a massive white musclewear shirt suspended like a kite in the sky. Using engaging computer generated imagery, this Lovin Saudi mixed reality ad transforms a remote desert into an effective product showcase.
