Peugeot Legendary Lion Appears in Paris Streets

Staff Pick

Peugeot Lion Appears in Paris

This CGI campaign for Peugeot features the brand's legendary lion appearing on the elegant streets of Paris. The lion is revealed piece by piece through urban architecture, gradually forming an ethereal white outline.

This outline then evolves into the iconic shield emblem, all set against a romantic Parisian backdrop. The distinctive use of CGI effects transforms cityscapes into a captivating spectacle.

The campaign highlights Peugeot’s strategic focus on connecting heritage with innovation, teasing the brand's upcoming electric vehicle lineup ahead of the #PeugeotEVRange reveal.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Peugeot
Artist:Vokode

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:France
City:Paris
Date posted:October 1, 2024
Source:Instagram