Michel Polnareff Heart Balloon on Sacré-Cœur
Impressive
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This Michel Polnareff fake out of home ad begins with a giant red heart-shaped balloon floating above the skyline of Paris. This moment cleverly highlights the artist’s iconic image as the balloon transforms into Polnareff’s recognizable curly blond hair and dark sunglasses, seamlessly aligning to make the Sacré-Cœur appear as though it's wearing them—all while announcing his new single 'Tu n'm'entends pas' and teasing an upcoming tour. As a perfect blend of fun storytelling and engaging product integration, the computer generated graphics enhancement is designed for promoting his latest music release in a bold urban context.
