Which? Giant Question Mark Balloon at Apple Brompton

In this Which? mixed reality ad, the scene opens with a view of the Apple store on Brompton Road as an unexpected installation begins. The scene unfolds as, in the open space out front, a giant balloon shaped like a black question mark with a red base inflates, displaying the words "Which? The Power in You", before it fully rises and text appears on screen declaring: We're taking Apple to court to demand fairer pricing for consumers. Find out more at cloudclaim.co.uk. With a captivating use of computer generated imagery, this Which? consumer campaign transforms everyday brand visuals into a fresh, relatable spectacle, highlighting Which?’s mission to challenge unfair digital practices and advocate for transparent, ethical pricing models.