Sony Pictures Garfield Balloon Crashes Billboard

This Sony Pictures cgi ad begins with a giant Garfield inflatable balloon floating above a bustling city, tugging on snapped ropes as it drifts between buildings in a surreal urban panorama. This moment cleverly highlights the immersive charm of the Garfield character as the balloon makes its way toward a train station just as a train approaches, then floats closer to a static billboard featuring the Garfield movie before dramatically bursting through the back, with Garfield’s actual inflatable face replacing the advertisement. As a perfect blend of memorable storytelling and creative product integration, the computer generated graphics enhancement is designed for promoting the theatrical release of Garfield: Out of House on April 30, 2024.