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Punto Blanco Giant Shoes and Bag in City Square

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Punto Blanco

Who we think created this: Metahouse Studio

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Metadata

Brand Industry: Fashion & Apparel

Country: Colombia

City: Bogota

Effect / Animation: Large Objects

Surrounding: City

Date posted: May 9, 2024

Source: Instagram

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Imagine a bustling public square turned into a fashion runway by an enormous shoe and bag. That’s the creative premise of this Punto Blanco FOOH ad featuring an oversized monochrome sneaker and matching accessory. The video unfolds as a giant Punto Blanco shoe and bag are seamlessly superimposed into a vibrant urban plaza, blending realism and fantasy while people stroll by, dwarfed beneath the towering footwear. Using captivating CGI effects, this Punto Blanco FOOH ad transforms a standard city environment into a distinctive product showcase.

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