Pupa Milano Giant Beauty Products in Milan

Pupa Milano: Milan's Iconic Beauty Takeover

This Pupa Milano fake out-of-home advertisement features a colossal silver Vamp! mascara rising strikingly in front of Milan's Duomo cathedral, capturing the essence of beauty on an architectural scale.

The ad also humorously reimagines the historic Galleria Vittorio Emanuele with a floating red lipstick suspended under its grand dome, transforming the classic space with a creative burst of cosmetics. This dynamic visual masterfully blends humour and creativity with a memorable twist on modern beauty branding.

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FOOH Impact ScoreImpressive
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Credits

Artist:DrawLight
Production:DrawLight
VFX:DrawLight
Sound:DrawLight

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Italy
City:Milan
Date posted:April 16, 2024
Source:Instagram