Vita Coco Giant Cartons Fall in EDEKA Storefront
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This Vita Coco vfx advertising begins with lush palm trees and ferns dramatically bursting from the rooftop of a suburban EDEKA supermarket. This moment cleverly highlights the product’s refreshing appeal as the greenery transforms the grocery store into a sudden tropical escape, complete with coconut water cartons growing on the palms and then dropping down to the ground in front of surprised customers. As a perfect blend of dynamic storytelling and creative product integration, the augmented reality enhancement is designed for promoting Vita Coco’s new availability at EDEKA Rhein-Ruhr stores.
