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Vita Coco Giant Cartons Fall in EDEKA Storefront

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FOOH Impact Score

Solid

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Credits

Brands: Vita Coco, Edeka

Who we think created this: VX Reel

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Germany

City: Moers

Effects / Animations: Large Objects, Growth, Falling Objects

Surrounding: Shopping Venue

Date posted: November 12, 2024

Source: Instagram

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This Vita Coco vfx advertising begins with lush palm trees and ferns dramatically bursting from the rooftop of a suburban EDEKA supermarket. This moment cleverly highlights the product’s refreshing appeal as the greenery transforms the grocery store into a sudden tropical escape, complete with coconut water cartons growing on the palms and then dropping down to the ground in front of surprised customers. As a perfect blend of dynamic storytelling and creative product integration, the augmented reality enhancement is designed for promoting Vita Coco’s new availability at EDEKA Rhein-Ruhr stores.

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