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S.Figueiredo Construtora Apartments Arise in Empty Lot

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: S.Figueiredo Construtora

Who we think created this: Jhefferson Passos

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Metadata

Brand Industry: Home & Garden

Country: Brazil

City: São Paulo

Effects / Animations: Simple Motion, Billboard & Digital Screen

Surrounding: Park

Date posted: July 13, 2025

Source: Instagram

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In this S.Figueiredo Construtora faux ooh ad, a barren construction site slowly shifts as the foundations of new white buildings begin to rise under the open blue sky, revealing a striking transformation into a modern apartment complex. The scene unfolds as the Monte Serrat project in Matão, São Paulo, evolves from dusty groundwork to completed homes, with bright advert signs promoting newly available units and support from government aid programs. With a dynamic use of CGI effects, this S.Figueiredo Construtora housing development faux ooh ad transforms vacant cityscape into a relatable spectacle, highlighting S.Figueiredo's mission to make housing dreams accessible for everyday families.

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