FOOH Impact Score:
Impressive
Learn moreThis UGG mixed reality ad begins with a gigantic poster featuring singer Hanni wearing the UGG Classic New Heights Boots, suspended above the Hollywood sign at Mount Lee. This moment cleverly highlights the brand’s bold marketing approach as a helicopter pulls away the massive poster, gradually revealing the boots in their enormous form, standing out impressively against the Los Angeles skyline. As a perfect blend of Insightful storytelling and computer generated imagery product integration, the CGI effects enhancement is designed for an unforgettable brand presentation while celebrating one of their ambassadors.
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