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Renova Colorful Wrap at The Gherkin

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FOOH Impact Score

Impressive

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Credits

Brand: Renova

Who we think created this: Jimmy

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Metadata

Brand Industry: Home & Garden

Country: UK

City: London

Effect / Animation: Large Objects

Surroundings: The Gherkin, City

Date posted: July 10, 2024

Source: Instagram

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This Renova fake ooh ad begins with an enormous roll of pink toilet paper unravelling mid-air as it spirals gracefully toward London’s Gherkin skyscraper. This moment cleverly highlights the brand’s bold use of color in everyday products as layers of vivid blue, yellow, green, and pink Renova toilet paper wrap around the landmark, forming a striking spiral pattern that adds an unexpected twist to the city’s classic skyline. As a perfect blend of dynamic storytelling and insightful product integration, the VFX enhancement is designed for boosting brand presence through engaging digital experiences.

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