POP MART Labubu Leaping Above Shopping Center
Labubu Leaps Above Bangkok Shopping Centre
This CGI advertisement features a towering Labubu figure atop CentralWorld in Thailand, overlooking a bustling cityscape. The 'FUN NEVER ENDS 2024' campaign logo flashes on a digital billboard as Labubu points towards the Centara Grand.
In a light-hearted and energetic motion, Labubu then leaps onto a nearby rooftop. This fake out-of-home (FOOH) ad is designed to boost audience engagement and brand visibility across Thailand through memorable storytelling and creative product integration.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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