Hofer Vegetable Garden Above the Roof

This Hofer FOOH campaign features a woman navigating a parking lot with her push cart towards a modern fresh produce store. The scene reveals a Hofer store entrance transformed into a lush green oasis, with raised garden beds full of vegetables in the parking spaces and more planted across the store’s roof.

Inside, the abundance continues with hanging raised beds showcasing fresh live produce. The woman later exits with a cart full of garden-fresh goods. This memorable computer-generated imagery campaign transforms an everyday supermarket into a vibrant harvest hub, highlighting Hofer’s commitment to making locally grown food more accessible.