Hofer Vegetable Garden Above the Roof

In this Hofer FOOH campaign, a woman strolls through a parking lot with her push cart in tow, approaching a modern store dedicated to fresh produce. The scene unfolds as she reaches the entrance of a Hofer store transformed into a lush green oasis, with raised garden beds brimming with vegetables set up outside in parking spaces and more planted across the store’s roof. Inside, the abundance continues with hanging raised beds showcasing fresh live produce, and the woman later exits with a cart full of garden-fresh goods. With a memorable use of computer generated imagery, this Hofer fresh produce campaign effortlessly transforms an everyday supermarket into a vibrant harvest hub, highlighting Hofer’s commitment to making locally grown food more accessible.