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Rixos Soaring Whale at Abu Dhabi

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Impressive

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Credits

Brand: Rixos

Who we think created this: Vertex

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Metadata

Brand Industry: Travel & Hospitality

Country: UAE

City: Abu Dhabi

Effects / Animations: Large Objects, Floating & Flying Objects, Billboard & Digital Screen

Surroundings: Fairmont Abu Dhabi, City

Date posted: November 16, 2022

Source: Instagram

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Imagine a luxury resort playing host to a surreal marine spectacle. That’s the dynamic premise of this Rixos Marina Abu Dhabi cgi campaign featuring a larger-than-life silvery whale gliding through the resort’s iconic archway. The video unfolds as the majestic creature soars above the golden architecture, weaving between elegant branded hot air balloons suspended in the air while smaller metallic dolphins leap from a shimmering water feature below, captivating visitors who eagerly capture the scene on their phones as the desert seamlessly transforms into a dreamlike ocean escape. Using memorable augmented reality, this Rixos Marina Abu Dhabi cgi campaign transforms the skyline into an engaging product showcase.

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