Rixos Soaring Whale at Abu Dhabi
Whale Glides Through Resort Archway
This CGI campaign for Rixos Marina Abu Dhabi features a large, silvery whale gliding through the resort’s iconic archway. The video depicts the whale soaring above the golden architecture, weaving between elegant branded hot air balloons suspended in the air.
Smaller metallic dolphins leap from a shimmering water feature below, captivating visitors who are shown capturing the scene on their phones. The desert setting seamlessly transforms into a dreamlike ocean escape.
Using augmented reality, this campaign transforms the skyline into an engaging product showcase for Rixos Marina Abu Dhabi.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Vertex CGI