Caudalie Serum Billboard Refill Empty Bottle

In this Caudalie fake out of home ad, a billboard featuring a Caudalie product tube is displayed on the side of a building. The scene unfolds as a delivery van carrying an oversized empty bottle of Caudalie passes by, stopping directly under the billboard. In a magical moment, the bottle on the billboard refills the one in the van, visually demonstrating the brand’s innovative refillable packaging concept of their Instant Firming Serum. With a captivating use of CGI effects, this Caudalie ad transforms a simple outdoor ad into a fresh, relatable spectacle, highlighting Caudalie’s commitment to sustainability and product innovation.