Sephora Christmas Ornaments Reveal Woman
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Sephora mixed reality ad, a beauty consultant stands poised in-store, cloaked in a costume crafted from shimmering red and silver ornaments. The scene unfolds as the ornaments suddenly cascade to the floor, revealing a striped outfit underneath and sending metallic spheres rolling playfully across the store, set against shelves of pink gift boxes. With a creative use of computer generated imagery, this Sephora holiday retail activation mixed reality ad transforms a standard shopping environment into a theatrical reveal, highlighting Sephora’s seasonal approach to surprise and gifting.
