Champagne Taittinger Giant Grape on Manhattan Bridge
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FOOH Impact Score
Outstanding
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In this Taittinger mixed reality ad, a large, glistening grape sets the scene as it begins its unexpected journey, balancing along the suspension cables of the Manhattan Bridge against New York City's skyline. The scene unfolds as the oversized grape playfully travels across the wires, turning the iconic infrastructure into a surreal experience that sparks curiosity and reimagines urban movement. With a clear use of augmented reality, this Taittinger champagne campaign transforms city architecture into a memorable spectacle, highlighting Taittinger’s creative approach to storytelling.
