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Spring & Mulberry Giant Boxes on Checkered Cabs

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Credits

Brand: Spring & Mulberry

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: New York

Effects / Animations: Simple Motion, Large Objects

Surroundings: 5th Avenue, City

Date posted: November 20, 2025

Source: Instagram

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In this Spring & Mulberry vfx advertising, a street-level shot of 5th Avenue in Midtown Manhattan introduces a dynamic parade of patterned taxi cabs promoting the brand's date-sweetened offerings. The scene unfolds as each cab, styled in either blue, yellow, and teal or pink, yellow, and purple checkered patterns, cruises through the crosswalk with oversized gift boxes and branded packaging strapped to their roofs—one with a towering teal gift, another with a pink Spring & Mulberry box, then a yellow box, and a matching patterned gift, all turning heads along the busy intersection. With a creative use of computer generated graphics, this Spring & Mulberry promotional visual transforms the recognizable bustle of city traffic into a fresh, relatable spectacle, highlighting Spring & Mulberry’s limited-time Black Friday deals offered exclusively to newsletter subscribers.

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