TUMI Bags Hover Above Piazza del Duomo
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FOOH Impact Score
Impressive
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A-Tier
B
C
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This TUMI vfx advertising begins with a rose-colored Asra bag gracefully appearing above the skyline, drifting past Milan’s iconic Duomo Cathedral. This moment cleverly highlights the brand’s ability to blend functional luxury with urban exploration as the leather accessories float between the cathedral's Gothic spires and the ornate arcades of the Galleria Vittorio Emanuele II, evoking wonder in passersby below. As a perfect blend of creative storytelling and resonant product integration, the augmented reality enhancement is designed for sparking curiosity and engagement in a fast-paced city environment.
