Vichy Laboratoires Serum Covers Eiffel Tower in Red Fibers

Vichy Serum Reimagines Eiffel Tower

This CGI advertisement for Vichy Laboratoires features a giant gloved hand applying LiftActiv Collagen Specialist 16 serum to the Eiffel Tower. Drops from the dropper are shown hitting the iron structure.

The ad dramatically reimagines Paris's iconic monument, transforming its natural grey surface into vibrant red, collagen-like strands. This visual suggests a skincare solution powerful enough to rejuvenate even metal, blending imagination with a distinctive take on beauty and science.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:January 18, 2025
Source:Instagram