Vichy Laboratoires Serum Covers Eiffel Tower in Red Fibers
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FOOH Impact Score
Impressive
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In this Vichy CGI ad, a giant gloved hand delicately applies LiftActiv Collagen Specialist 16 serum to the Eiffel Tower, as drops from the dropper hit the iron structure. The ad dramatically reimagines Paris's most iconic monument with a skincare solution powerful enough to rejuvenate even metal, transforming the tower's natural gray surface into vibrant red collagen-like strands. An engaging piece that masterfully blends imagination with a distinctive take on beauty and science.
