CoverGirl Giant Tube Slide Around Ulta Beauty
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FOOH Impact Score
Outstanding
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Imagine a bustling cityscape turning into a beauty playground. That’s the dynamic premise of this Covergirl faux ooh ad featuring the Jelly Water Tint. The video unfolds as a massive pink tube slide winds across the city, looping between skyscrapers and connecting rooftops, while a giant Jelly Water Tint bottle rests prominently outside an Ulta Beauty store—transforming the urban environment into a waterslide-inspired celebration of smooth beauty. Using engaging CGI effects, this Covergirl faux ooh ad turns everyday architecture into an effective product showcase.
