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Vins de Bordeaux Giant Wine Bottles Travel in Paris

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Credits

Brand: Vins de Bordeaux

Who we think created this: Ian Padgham

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Eiffel Tower, City

Date posted: February 17, 2023

Source: Instagram

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In this Bordeaux Wines mixed reality ad, towering wine bottles are reimagined as various transport vehicles weaving through iconic Parisian landscapes. The scene unfolds as one colossal bottle morphs into a sleek train gliding along elevated tracks above the urban skyline, while another bottle leisurely sails the Seine, drifting near the Eiffel Tower—all promoting the #tourneevinsdebordeaux initiative that brings Bordeaux wines to shops, restaurants, and wine bars across France. With a captivating use of CGI effects, this Bordeaux Wines campaign transforms everyday transportation into a fresh, relatable spectacle, highlighting Bordeaux Wines’ national campaign in a bold and imaginative way.

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