Sony Pictures Helicopters Drop Hat on Tower
Bicorne Hat Lands on Torre Manacar
This faux out-of-home (FOOH) advertisement for Sony Pictures features two helicopters flying above Mexico City. They suspend a massive bicorne hat between them as they approach the glass pinnacle of Torre Manacar.
Upon reaching the top, the oversized headwear is released, dropping into place. Simultaneously, a giant banner unfurls down the side of the building, unveiling the title 'NAPOLEÓN' and announcing the IMAX premiere on November 23.
Using CGI effects, this Sony Pictures ad transforms the sleek skyscraper into an impactful product showcase.
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FOOH Impact ScoreSolid
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