Sony Pictures Helicopters Drop Hat on Tower

Imagine a city landmark preparing for an unexpected royal tribute. That’s the distinctive premise of this Sony Pictures faux ooh ad featuring a towering cinematic reveal. The video unfolds as two helicopters fly above Mexico City, suspending a massive bicorne hat between them as they approach the glass pinnacle of Torre Manacar. When they arrive at the top, they release the oversized headwear, letting it drop into place as a giant banner unfurls down the side of the building, unveiling the title 'NAPOLEÓN' and announcing the IMAX premiere on November 23. Using CGI effects, this Sony Pictures faux ooh ad transforms a sleek skyscraper into an impactful product showcase.