Belle You Giant Brassiere Hanging From Billboard
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FOOH Impact Score
Impressive
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A-Tier
B
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Belle You fashion activation begins with a minimalist beige lingerie top appearing larger-than-life against Moscow’s glowing skyline as it seamlessly integrates between towering skyscrapers. This moment cleverly highlights the brand’s focus on bold product presentation and sizing intrigue as commuters gaze up at the city’s skyline, drawn into a visual puzzle with the message 'Guess the size of @belleyou.ru top.' As a perfect blend of captivating storytelling and dynamic product integration, the VFX enhancement is designed for sparking brand curiosity and citywide engagement.
