CeraVe Monumental Cream in Saudi City Plaza
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this CeraVe cgi ad, a monumental jar of Moisturizing Cream sits prominently in a bustling Saudi city plaza, dwarfing nearby pedestrians and modern buildings. The ad humorously reimagines an urban square as a surreal display of skincare comfort, where the giant cream container becomes a soft landing zone for daily life. An engaging production that masterfully blends lightheartedness with a distinctive twist on product benefit communication.
