Dorflex Giant Box Floats by Lapa Arches

Dorflex Max Floats by Lapa Arches

This FOOH (fake out-of-home) CGI advertisement features a giant Dorflex Max medication box. It is depicted floating effortlessly beside Rio de Janeiro's historic Lapa Arches.

The ad humorously reimagines the cityscape, with the oversized product symbolising Dorflex Max’s ability to alleviate intense body pain. It presents a surprising visual that blends creativity with a memorable twist on healthcare advertising.

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FOOH Impact ScoreOutstanding
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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Brazil
Date posted:January 31, 2024
Source:Instagram