Dorflex Giant Box Floats by Lapa Arches
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FOOH Impact Score
Outstanding
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In this Dorflex Max fake out of home ad, a giant medication box floats effortlessly beside Rio de Janeiro's historic Lapa Arches. The ad humorously reimagines the cityscape as a stage for pain relief, with the oversized product symbolizing Dorflex Max’s ability to lift away intense body pain. A surprising visual that masterfully blends creativity with a memorable twist on healthcare advertising.
