FOOH Impact Score:
Outstanding
Learn moreThis Sonic the Hedgehog 3 mixed reality ad begins with a massive golden ring hovering above a building, its LED blades coming to life with vibrant displays of the film’s iconic characters. This moment cleverly highlights the power of visual immersion as pedestrians move below, watching the blades spin faster to create a holographic effect where the characters peek from another dimension, observing the crowd. In a flash, they disappear, and Sonic dashes across the screen at lightning speed before a neon marquee below the ring lights up with the title: SONIC THE HEDGEHOG 3, making a bold statement in the cityscape. As a perfect blend of Dynamic storytelling and Innovative product integration, the CGI effects enhancement is designed for building excitement around the upcoming holiday movie release.
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