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Russ Giant Hand and Head Statues in Egypt

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Credits

Brand: Russ

Metadata

Brand Industry: Media & Entertainment

Country: Egypt

City: Giza

Effect / Animation: Large Objects

Surrounding: Pyramids of Giza

Date posted: August 25, 2023

Source: Instagram

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In this Russ CGI ad, the video begins with a sweeping aerial view from an airplane window, revealing the iconic Pyramids of Giza and the vast Cairo city skyline stretching into the distance. The scene unfolds as a colossal sand-sculpted head of Russ appears beside the ancient structures, its face fractured with visible, deliberate lines, crafted as a striking monument to his upcoming show in Egypt, created by Santiago. With a captivating use of computer generated imagery, this Russ promotional campaign transforms a timeless Egyptian backdrop into a culturally resonant visual moment, highlighting Russ’s global reach and the artistry behind the performance.

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