Mundo Pixar Iconic Objects Take Over São Paulo

Carl's House Floats Over São Paulo

This CGI campaign for Mundo Pixar reimagines São Paulo with iconic elements from Pixar classics. Carl's balloon-lifted house from 'Up' floats between buildings, and the Pixar Ball bounces across the skyline.

The scene continues with the door from 'Monsters, Inc.' swinging into view mid-air, and Remy from 'Ratatouille' scrambling across building facades. This transforms familiar streets into animated scenes.

Through captivating VFX, this Mundo Pixar brand showcase converts urban architecture into a living Pixar universe, highlighting Mundo Pixar’s effort to bring magical film moments into the real world through immersive storytelling.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:Brazil
Date posted:June 2, 2025
Source:Instagram