Lexus Flying Handbags in Paris
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Lexus faux ooh ad, colorful luxury handbags float dramatically from a Parisian street lamp above a rose gold LBX SUV parked in a historic square. The ad humorously reimagines a classic European cityscape with a compact SUV that blends seamlessly into the fashion-forward surroundings. A creative moment that masterfully blends humor and style with a distinctive take on urban mobility.
