Arm & Hammer Laundry Deep Clean Detergent Cleans Clothes

In this Arm & Hammer FOOH ad, a snowy city street lined with snow-covered branches and red ribbon-adorned tree trunks sets the stage for a glowing showcase of the brand’s laundry detergent. The scene unfolds as a massive blue machine with the Arm & Hammer logo stands in the middle of the street, its circular rod inside rotating to reveal various pieces of stained clothing while spinning containers labeled DEEP CLEAN slowly turn beneath them. A glowing light radiates from the detergent beneath a soiled yellow sundress, restoring it instantly to spotless condition, followed by a similar transformation of a dirty white shirt, its stains dissolving as the camera zooms in. With an engaging use of VFX, this Arm & Hammer laundry detergent FOOH ad transforms an ordinary urban winter setting into a visually animated display of cleaning power, highlighting Arm & Hammer’s campaign surrounding its deep clean formula for powerful stain removal.