Sephora Card Activates Giant Stepping Platforms

This CGI campaign for Sephora opens with two women walking towards the camera in front of a Sephora storefront, which is decorated with blooming green leaves across its façade. One woman raises a black-and-white striped Sephora gift card, causing green sparkling dust to burst from it. The pavement then splits open, revealing a rectangular pit lined with green tiles and filled with colourful flowers.

Several giant black-and-white striped cylindrical stepping platforms appear in the pit, which the women begin jumping across. Oversized beauty products, including a giant Kylie fragrance bottle, bloom behind them amongst more leaves and flowers as they reach the pavement closer to the camera. The woman holding the gift card lifts it towards the lens again, and both women turn to face the storefront.

A giant banner then appears above the storefront, reading “Celebrate full mother energy with the perfect gift,” alongside the Sephora gift card and blooming leaves. The camera slowly zooms outwards to frame the towering products and banner, completing the Mother’s Day “Mother Energy” gift card message. This CGI campaign transforms an ordinary city sidewalk into a vivid celebration of “Mother Energy,” positioning Sephora’s Mother’s Day gift card as an uplifting gift.