FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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In this Veuve Clicquot CGI video, an oversized yellow paper boat emblazoned with the Veuve Clicquot logo glides across a shimmering river as the Statue of Liberty towers calmly in the background. The ad creatively reimagines New York’s iconic skyline with a dynamic activation that positions the brand as both celebratory and sophisticated. A fun concept that masterfully blends creative storytelling with a resonant tribute to La Grande Dame 2018 and its vibrant spirit.
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