PlayStation Real Life Interactive Game

In this PlayStation fake ooh ad, a man wakes up face-down on the ground, as if he was a character which was just activated in a video game. He quickly gets up and finds himself in an interactive world resembling a Crash Bandicoot game. He approaches three boxes sitting on the ground, kicks one, then jumps on top of a second one before kicking the third one again, causing special icons and prizes to appear with each motion. The man then collects the points, just like a video game character. Energized by the challenge, he keeps running forward into the jungle, ready to face the next adventure. With a Memorable use of computer generated graphics, this PlayStation ad transforms everyday settings into a fresh, relatable spectacle, highlighting PlayStation’s immersive gaming experience.